Google Takes on Apple With Smartphone Location Tracking Tools – Bloomberg


TechHive

Google Takes on Apple With Smartphone Location Tracking Tools
Bloomberg
Google Inc. is stepping up efforts against Apple Inc.'s location technology with new tools to link smartphones to nearby objects. The search giant on Tuesday introduced a new format called Eddystone that lets electronic beacons provide more specific …
Google embraces Bluetooth low-energy beacons by launching open format VentureBeat
Google launches Nearby: A proximity API for iOS and Android appsZDNet
Google wants to help stores speak to your smartphone, just like AppleThe Verge
TechCrunch –Ars Technica –TechHive
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Source: Tech News

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